Viral advertising is increasingly popular but campaigns need to be smart, edgy or genuinely funny if they are going to have any impact….

Source : MediaGuardian

Shipping on October 6th – I can’t wait to try this out !!!!

Opera For Nintendo

The Serious Games Initiative founded Games for Health to develop a community and best practices platform for the numerous games being built for health care applications. To date the project has brought together researchers, medical professionals, and game developers to share information about the impact games and game technologies can have on health care and policy.

Visit the website

shame I can’t get to Baltimore for the conference

Business Week wrote of the Myspace Generation and in the article referred to them as Generation @.

View the Article

Most adults see the Web as a supplement to their daily lives tapping into it for information, occasional purchases and linking up with others who share their passions but for the most part, their social lives remain rooted in phone or face-to-face interaction. Generation @ live comfortably in both worlds at once using many media forms simultaneously.

In preparing my presentation for the ALT-C 2006 conference next week it got me thinking about how prepared are we for when these highly new media literate users enter Higher Education ?

Maybe next week can shed some light on the subject….