June, 2008

Nike Football Viral – Directors Cut

Watch the Next Level: Director’s Cut with added players, more action, and more wish-I was-that-guy. Recut, remixed and rewired – another headspinningly good viral vid from Nike…..

View Video

MRSA Serious Game Paper To Be Published In October

Our paper (written with Mark Shufflebottom) presented at Serious Games on the move 2008 will be published by SpringerWienNewYork in October 2008:

Serious Games on the Move
Petrovic, Otto; Brand, Anthony (Eds.)
2009, Approx. 500 p., Softcover
ISBN: 978-3-211-09417-4

Springer publications website.

Serious Games on the Move Presentation

Just back from presenting a paper at the Serious Games Conference with Mark Shufflebottom focusing on the production of a serious game. The project, a collaboration between the School of Heath and Social Care and NHS South West, was one of three HSC e-learning initiatives granted funding during 2007. Mark worked with myself and Ruth Lewis from the HSC Clinical Skills team to create a web-based virtual simulation of an infection control scenario. This presentation included a brief q and a and a demo of the application.

mrsa-serious-game-conference-slides

Serious Games on the Move 2008

The right time to practice is just at the moment you’re about to forget

SuperMemo is based on the insight that there is an ideal moment to practice what you’ve learned. Practice too soon and you waste your time. Practice too late and you’ve forgotten the material and have to relearn it. The right time to practice is just at the moment you’re about to forget…….

Wired Article : Want to Remember Everything You’ll Ever Learn? Surrender to This Algorithm

SuperMemo

Weezer Viral Video

In a clever marketing move from a social media perspective writes Tamar Weinberg, Weezer created a video for their new single, “Pork and Beans,” using internet superstars from a handful of successful YouTube videos….

View Link

YouTube Video

biggest viral video of all-time and the fall out…

Andy Baio post on Internet memes, how they spread, and how their distribution’s changed over time referencing the star wars kid video….interesting to see how this cultural phenomenon developed but spare a thought for Ghyslain.

Star Wars Kid Data Dump

BBC News

‘Star Wars Kid’ cuts a deal with his tormentors

[Note: meme definition - Richard Dawkins’s 1976 coinage, on the analogy to gene (with a little aid from mime and mimic), for a cultural copying unit, such as the word or melody that is mimicked by others]

iTunesU Arrives In Europe (Eventually)

University College London, the Open University and Trinity College Dublin are putting lectures onto iTunesU as it finally arrives in Europe. Exciting but nothing that we haven’t been talking about since iTunesU first appeared – I can’t help thinking this could have been happening over 2 years ago……..

BBC News Report

Open University Story

See previous posts:

iTunes U 2 Years On – Mar 4th 2008

iTunesU – Feb 8th 2006

Sorry to be a sour puss but sometimes the appalling slowness of implementation is really frustrating…..