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42 Entertainment writes MarketWatch, the immersive entertainment agency, has just completed an extensive alternate reality game (ARG) to promote the next installment in the Batman series, ‘The Dark Knight’. This experience played out across off/on-line platforms and attracted fans from over 70 countries….
Why The Dark Knight’s Viral Marketing is Absolutely Brilliant
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The details on a creative scheme by filmmaker JJ Abrams….
Source : Wired
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How Nine Inch Nails and others are making use of ARG (alternate reality games) made by 42 entertainment and other companies….this would be great in health education (but costly)
Source : Wired
Perplex City is an ARG from Mind Candy Design, but it’s also a world unto itself, a full-fledged city. An active community of bloggers (and characters in the narrative) provides news of the world. “And what world would be complete without a vast conspiracy at its heart…….
is a Palgrave Pocket Study Skills book which will be published on 7th August 2009.
ISBN: 978-0-230-22391-2
If you are a UK customer, all titles in the Palgrave Pocket Study Skills series are exclusively available from Blackwells Bookshops or at their website.
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Spikefodder on Twitter (15/10/09)
