Andy Pulman Edublog » arg http://andyp.edublogs.org A blog about my research interests which include E-learning, virtual worlds, blogs, wikis and other web 2.0 technologies Fri, 27 Nov 2009 15:20:06 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Why So Serious? Dark Knight ARG and Viral Sites http://andyp.edublogs.org/2008/08/11/why-so-serious-dark-knight-arg-and-viral-sites/ http://andyp.edublogs.org/2008/08/11/why-so-serious-dark-knight-arg-and-viral-sites/#comments Mon, 11 Aug 2008 13:30:58 +0000 andyp http://andyp.edublogs.org/?p=300 42 Entertainment writes MarketWatch, the immersive entertainment agency, has just completed an extensive alternate reality game (ARG) to promote the next installment in the Batman series, ‘The Dark Knight’. This experience played out across off/on-line platforms and attracted fans from over 70 countries….

Marketwatch Article

Why The Dark Knight’s Viral Marketing is Absolutely Brilliant

Teasing Batman

42 Entertainment

Why So Serious?

]]> http://andyp.edublogs.org/2008/08/11/why-so-serious-dark-knight-arg-and-viral-sites/feed/ 0 Cloverfield Viral Marketing http://andyp.edublogs.org/2008/02/01/cloverfield-viral-marketing/ http://andyp.edublogs.org/2008/02/01/cloverfield-viral-marketing/#comments Fri, 01 Feb 2008 13:48:09 +0000 andyp http://andyp.edublogs.org/?p=301 The details on a creative scheme by filmmaker JJ Abrams….

Source : Wired

J.J’S Viral Cloverfield Diary

]]> http://andyp.edublogs.org/2008/02/01/cloverfield-viral-marketing/feed/ 0 ARG’s and 42 Entertainment http://andyp.edublogs.org/2008/01/15/args-and-42-entertainment/ http://andyp.edublogs.org/2008/01/15/args-and-42-entertainment/#comments Tue, 15 Jan 2008 11:51:34 +0000 andyp http://andyp.edublogs.org/2008/01/15/args-and-42-entertainment/ How Nine Inch Nails and others are making use of ARG (alternate reality games) made by 42 entertainment and other companies….this would be great in health education (but costly)

Source : Wired

]]> http://andyp.edublogs.org/2008/01/15/args-and-42-entertainment/feed/ 1 Breaking the fourth wall http://andyp.edublogs.org/2006/07/14/breaking-the-fourth-wall/ http://andyp.edublogs.org/2006/07/14/breaking-the-fourth-wall/#comments Fri, 14 Jul 2006 14:42:22 +0000 andyp http://andyp.edublogs.org/2006/07/14/breaking-the-fourth-wall/ Perplex City is an ARG from Mind Candy Design, but it’s also a world unto itself, a full-fledged city. An active community of bloggers (and characters in the narrative) provides news of the world. “And what world would be complete without a vast conspiracy at its heart…….

Escapist Magazine Article

Play Perplex City

Mind Candy Press

]]> http://andyp.edublogs.org/2006/07/14/breaking-the-fourth-wall/feed/ 0