Habitat Twitter backlash

June 25, 2009 * Comments(0)

Habitat has provided a perfect case study in how not to use social media with its clumsy attempts to insert popular internet keywords into its promotional Twitter posts writes Joanna Perry….

Retail Week Story

This calls to mind the Cillit Bang blog controversy from 2005.

See also:

Habitat says misuse of Twitter keywords was a mistake

Cillit Bang clanger