Weezer Viral Video

In a clever marketing move from a social media perspective writes Tamar Weinberg, Weezer created a video for their new single, “Pork and Beans,” using internet superstars from a handful of successful YouTube videos….

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YouTube Video

biggest viral video of all-time and the fall out…

Andy Baio post on Internet memes, how they spread, and how their distribution’s changed over time referencing the star wars kid video….interesting to see how this cultural phenomenon developed but spare a thought for Ghyslain.

Star Wars Kid Data Dump

BBC News

‘Star Wars Kid’ cuts a deal with his tormentors

[Note: meme definition - Richard Dawkins’s 1976 coinage, on the analogy to gene (with a little aid from mime and mimic), for a cultural copying unit, such as the word or melody that is mimicked by others]